There are so many ways in which progressive businesses harness the power of Live Streaming Corporate Meetings to employees, partners & shareholders.
Sales training, internal communications, all-hands meetings, investor and annual reports, AGM’s and quarterly reviews – these are all repetitive communications that can be recorded while they are being live streamed, to be shared with an unlimited audience around the globe.
Now with simultaneous recording and streaming, you can reach all of your audience no matter where they are or how they want to watch. The availability of affordable, reliable & professional live streaming service providers, can now be leveraged to enhance your corporate messaging.
A recent study showed that live streaming a presentation reduces the traditional reluctance to download webinar software (considered by some as a barrier to entry) and increases presentation attendance by ten times at least.
If your business is beyond a dinky, smartphone-camera method, then you’re probably in the market for a multi-camera, professional setup. However, no multi-camera system is complete or even usable, without a software system to control and switch the cameras. Fortunately, today’s technology doesn’t require a permanent studio and six- person crew – a one-person ‘team’ with increasingly affordable equipment can more than do justice to your production, reliably and affordably.
Enter NDI
Many of you may not know what that is. NDI (Network Device Interface) was developed and released in 2016 as an open source video transmittal technology. Think of it as an alternative to running miles of expensive HDMI or SDI cables between cameras, switchers, and other equipment normally involved in a streaming video setup. Now, NDI allows us to utilize existing gigabit network infrastructures to connect a wide range of devices together through standard (and inexpensive) Ethernet cables and ports that already exist in most offices – and not just to connect cameras, but also connect to other computers to capture presentation slides, videos and more.
Live streams generate significantly more interest and engagement among audiences than on-demand corporate video. Live video has the additional advantage of enabling users to see and hear something before anyone else, and engage directly with the presenter in real time, using features like Live Interactive Chat screens to provide feedback and ask questions.
While some organizations may think they need to hire an AV engineering company to design and set up a complex, built-in, in-house corporate video studio, today’s technology makes it possible to achieve the same results far more affordably and conveniently using a smaller (but no less professional) service.
Hiring the right pro, obviates the need to having a dedicated in-house employee with special technical training, or having to manage various hitches and glitches that crop up occasionally, not to mention dealing with CDN’s (content delivery networks) and making sure the stream displays smoothly on a website.
The most effective way to ensure that you deliver high- quality video content to your audience is by starting with high-quality, professional equipment, operated by experienced and professional operators, who can take any IT challenge in their stride, to take your organization’s corporate messaging to a whole new level.
Call 604.970.5055 or visit us at MediaStreams Communications for more information on how you can leverage corporate streaming to your advantage.
