More & more corporations & associations are using live streaming to broadcast important events like board meetings, public announcements, conferences, workshops, press releases, product demos, all-staff meetings & employee training.
To broadcast any of these events successfully, using a reliable, live streaming company is an absolute must.
Corporate users have completely different requirements from individuals or small businesses.
Free platforms like YouTube Live or Facebook Live won’t work for larger organizations. Their broadcasts need to look far more business-like, to which end they should retain the services of a professional webcasting company to display their event on a reliable Online Video Platform (OVP) configured for reliable live streaming.
Here are some important features that you should look for when hiring a live streaming company, so you can make an informed choice…
Reliability
A live stream is worthless unless it is reliably delivered. Slowdowns, freezes, jitters or out of sync audio make your event look unprofessional and detract from its value. This is, without exception, the most important bottom-line for any live streaming platform.
Free video platforms often go down for maintenance without any warning to their users. Using a professional OVP ensures reliability, as does using a professional-grade CDN (Content Delivery Network), which is what actually delivers the live stream to the viewing audience.
White Label Customization
Another must for corporate live streamers is a ‘white label service’. This means that the brand of the streaming company does not show up anywhere on the screen…