Promoting your online event: how to spread the word before, during & after…
A. Plan Your Strategy:
The principle of content marketing may seem quite straightforward – create content that’s valuable to your viewers and post it online. But that’s not all. Successful marketing of events is dependent on strategy and one needs to plan far in advance, paying special attention to timing.
For example, in terms of social media, you can use Facebook for pre-event marketing, followed by Twitter or Instagram to live tweet and share photos during the event and finally, use VOD (video-on-demand) of the recorded footage after the event.
B. Use Social Media:
Other social media platforms can be used to help engage an audience before, during, and after an event. Instagram and Facebook are incredibly popular, and along with Twitter, form the trifecta that every organization should at least consider using.
Here are a few essential tips on using social media for event promotion:
Pre-event:
- Use a hashtag for your events (for example, #myevent2019).
- Use images and videos – as we all know, audio-visual content always does better than just plain old text.
- Advertise some kind of giveaway.
- Release teasers and snippets (maybe of previous events) to generate more buzz.
During:
- Use live polls and surveys to engage with the audience.
- Live tweet during your event
Post-event:
- Using Event Video Recordings – video, posted on your site (or even on YouTube) is a crucial part of promoting your business, product or even your next event.
- Video recordings allow for many marketing opportunities after the fact. These range from selling views of the recording to anyone who may have missed the live event, to re-broadcasting the video as another online event to leverage on the time and money that went into holding the primary event.
C. Sponsors & Partnerships:
Sponsors and partner organizations can serve quite a few useful functions.
- They can be a source of valuable back-links to your event website.
- They can serve as hosts for your promotional posts (which should include your links which increase your SEO rank).
- They also expose your event to new audiences far beyond your own contacts list.
- And of course, sponsors and partners can provide financial support as an additional revenue stream in return for advertising, either before or during the event itself.
This advertising can take the form of logos on the webcast screen or even video commercials that play before the event starts or during breaks.
In conclusion, we at Mediastreams not only produce your Live Stream during an event but also provide a platform for live and on-demand video hosting to our clients. Our service is built around the well-known Akamai CDN (Content Delivery Network) and this top-tier global server infrastructure ensures that all your video content reaches your viewers as reliably as possible.
For more information give us a call at 604.970.5055 or Visit our website at Mediastreams.ca