First came print media & graphic design, followed by multimedia presentations, then finally a website used to be all you needed to attract customers & make sales. But the market is changing yet again! Changing back? Maybe…
There are hundreds, nay hundreds of thousands of companies, all of which have a website competing for your attention, and all of which are vying for that top placement on Google or Bing. The Internet is swamped and so are your customers, who are completely overwhelmed.
So how do you stay ahead of the game?
Consider visiting a prospective client at their office or even meeting someone at a networking event. Can you hand out a website? Maybe you could just tell folks about your website URL, hoping they will remember it when your back is turned.
So should we be going back to the Future? Back into Print?
Some media gurus look down on the humble business card, but for the reasons mentioned above, they wouldn’t know how to stay top of mind when meeting someone in person.
Here’s where the convenience and portability of a well-designed business card just cannot be overestimated. It is a physical reminder of your value message and contact details – and of course that all important website URL, all in one convenient & efficient package.
Yes, the World Wide Web is a wonderful thing, but lets not ignore that simple, convenient, inexpensive & portable marketing & promotional tool, that still survives and waiting to be gainfully used.
Visit us at www.mediapower.ca for a retro look at promoting your business