[extracts from UStream’s white paper on Live Streaming Technology]
For many years, Webinar solutions such as WebEx and Adobe Connect have been used to communicate with audiences. However, traditional webinars aren’t working as well as they once did.
Webinar sign-up rates and attendance have slowly eroded, according to the Content Marketing Institute. And for companies that want to reach their audience more effectively, this presents a problem.
Without a live streaming experience, it’s too easy for people to “tune out” during an online video. They aren’t actively engaged, and once you lose the audience, it’s difficult to recover. For example, most webinar tools show engagement levels of your audience by whether they’ve placed a browser over the webinar window. If you view this engagement level, you will learn that at the highest peak of audience attendance, only 30 to 50 percent of that audience is actually watching your webinar.
For the company attempting to explain a new product, deliver a branded message or communicate with members or employees, capturing and keeping attention is critical.
Many executives have started gravitating to live video because it looks better and is naturally more engaging. Audience members don’t turn away and multitask during an in-person live event, and they mimic this behavior during a live streaming event.
In addition, live streaming solutions provide something that webinars can’t match – scalability. There is no limit to how
many people can attend your live event, whether it gets a modest 20 viewers or goes viral and captures 20 million viewers.
The ability to pair scalability with social integration is a powerful tool. Viewers can tweet directly from the view page and share with other viewers in social chat or feed streams. The audience grows quickly through viral sharing, and user-friendly technology allows the tech- savvy and the less experienced user to deliver a flawless live streaming event with ease. Live video also produces a recorded asset that is easier to reuse than a webinar.
DO YOU WANT TO EXTEND YOUR REACH & MAYBE EVEN ADD REVENUE?
The popularity of live streaming video is growing quickly because it’s highly engaging, effective and scalable. If you’re interested in leveraging live, online video to extend the reach of your communications, we can help. For more information, visit www.mediastreams.ca today and view some of our recorded Live Streaming portfolio projects. Wary of Live Streaming? We can show you how easy it is to get started – just give us a call at (604) 970-5055 and we can demonstrate the process to you online. All you will need to do is put us in touch with the event manager at the event venue and let us take care of all the arrangements.