Who Should Be Using Live Event Webcasting? (a 2:00 Min. Video Short)

Watch a 2 min. video on who should be using Live Event Videocasting (webcasting with video) to broadcast their events in real-time.

Users of webcasting tend to fall into three broad groups based on content & audience.

At the “lower” end of the scale are experimental services that have essentially no audience. These are individuals and companies experimenting with the technology hoping to find an idea that will have some audience appeal.

At the “high” end of the scale are larger organizations, rebroadcasting their traditional radio or TV signal to very large audiences. Big name concert promoters and movie streamers tend to fall into this second category.

Between these two extremes are events with a more focused and narrowly defined audience. Most of them are corporate in nature, especially associations, which broadcast conferences, keynote addresses, the CEO’s annual message to the troops, AGMs, reporting of quarterly corporate results, etc.

Some of these events are almost like videoconferencing where, for example, a live training session is webcast to a select group of members or employees, or a workshop is webcast to a specific group of professionals. This type of webcast is often enhanced by the use of Live Interactivity in the form of Live Online Chat during an event, where individuals may ask questions of the presenter through the moderator of the event.

Some examples of Live Event Streaming include Corporate & Industry Events such as Sales Presentations, Committee meetings, AGMs & product launches…
Associations, Non-Profits & educational organizations will benefit greatly from broadcasting Conferences, seminars, online training & workshops.
Even Entertainment events like concerts, church services, sporting events & press conferences are well served by Live Streams.

And of course, the Live Webcast can always be recorded and archived for future use as Video On-Demand – where it can be displayed on a website and distributed free of charge or even as a pay-per-view video to generate even more revenue. See a demo website for displaying your Event Videocasts Live and for displaying Archived Videos on a pay-per-view basis…

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