Webinars or Webcasts – is there a difference?

There used to be a difference in definition between webinars & webcasts…

No More! These days, the 2 terms are almost interchangeable and I wonder why (except in a few exceptional circumstances) anyone even bothers holding the traditional “webinars” in the first place! They are as expensive, have no real advantage over a webcast and all the features are almost exactly the same, as you will note from the comparison below…

WEBINAR

LIVE WEBCAST

A “webinar” or “web seminar” was supposed to be a more interactive experience – attempting to reproduce the benefits of attending a live seminar, with audience members able to ask questions & participate in surveys or polls. A “webcast” refers to auditory or visual information broadcast to a large audience via the Internet. It might be just a simple audio stream, or it might include visual aids, such as presentation slides, recorded video clips, or live software demonstrations.
Collaborative interacting over the Internet, web conferencing allows a presenter to show an audience what is on his/her computer screen and collaborate in a number of ways.

Ditto

Attendees are required to enter a code to verify attendance.

This is an option that may or may not be enforced by the event manager

Data: Web conferencing is focused on computer-based data (presentations, documents, software apps, or a desktop), which it can display and easily manipulate. That makes it easier for the businessperson to use, and makes it fit most day-to-day business meetings and events.

Ditto

Some Web conferencing platforms offer Webcam video. ALL Webcasting platforms have the option of using Live Streaming Web video.
Web & phone: Most Web conferences use an audio conference call to let the group hear the presenter.

No need of phones – just an ordinary browser will do. Webcasts can even be viewed on all mobile devices

Phone audio is more reliable and higher quality than Internet audio.

Not any more it isn’t! In fact its often the other way around.

And it allows real-time interaction among participants in the event.

Ditto

But it does add the cost and effort of using the phone as well as a browser.

No cost for using a web browser!

Small to mid-sized groups: The data-sharing and two-way interactivity work well for groups up 500 attendees.

Webcasts can cater to any number of attendees – from 5 to 50,000!

Also, costs scale with the number of users, making very large Web conferences more expensive than similarly sized Webcasts.

Cheaper than webinars

Meetings can be hosted or attended from any PC with an Internet connection.

Ditto

No production or special equipment is required – but a service must be subscribed to.

No service subscription necessary – the same equipment is used as in webinars

Two-way: Web conferences are interactive, with the ability to share presentation rights and control of applications among all group members.

Application control cannot be shared with audience members but all other interactivity can.

For a webinar one needs to subscribe to a third-party service while a webcast can be hosted and displayed on your own servers and website with your own branding – a much more professional way of doing things. So the only advantage to a Webinar is its ability to share application control with viewers. All other 2-way interactivity is common to both processes.

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