My Perfect Client

It is vital for any business or professional to create a client profile which describes their ideal client. This little exercise is a great help in helping to focus your marketing efforts, not to mention creating a filter that saves time, energy and often money, when it comes to target …

Webinars or Webcasts – is there a difference?

There used to be a difference in definition between webinars & webcasts… No More! These days, the 2 terms are almost interchangeable and I wonder why (except in a few exceptional circumstances) anyone even bothers holding the traditional “webinars” in the first place! They are as expensive, have no real …

10 Tips for a Trouble-free Live Event Webcast

Taking just a few extra precautions, will make all the difference between a smooth event webcast or one that is plagued with glitches and hiccups that do not make for a pleasant viewing experience for your audience. Here are some tips that are simple to implement yet will save you …

Live Event Webcasting service now available in Whistler BC

Now Introducing… an extension of our Live Event Webcasting Service coverage to all venues in the popular Whistler resort areas. Meetings, conferences, seminars and events of all types being held in Whistler, can now be broadcast LIVE, in real-time, over the Internet, using our professional Live Webcasting services. This service …

The Live Event Webcast Setup Workflow [video]

[tube]JsrLi3rxLyw[/tube] A PowerPoint Video Presentation on what is involved in setting up a Live Webcast and how it is configured to provide maximum effectiveness and audience engagement. How many times have you been stuck watching a live webcast with a boring “talking head” video with no visual relief and no …

Using a Video Interview for Self-Promotion

The Video Interview has long been consigned to the realm of Television stations & News Broadcasts and while this is not strictly in the area of Live Webcasting, interviews can (and should) be used either as Live or On-Demand webcasts as they confer instant credibility on yourself, your product and/or your …

Adding Impact to Your Event with Live Webcasts [Video]

[tube]8IT5JDhj0rs[/tube] Live Conference Webcasting (or Videocasting) makes it easy to reach anyone, anywhere in the world — online, using resources you already have. Shrinking travel budgets are making it hard to bring everyone together. Now anyone can deliver captivating and even interactive conference participation to more people, anywhere in the …

How to Calculate Your Live Streaming Bandwidth Cost

A question we are often asked is how much live streaming would cost… Well, the answer depends on 3 factors – all of which are part of a formula used to calculate ‘bandwidth’ – i.e. the total amount of data that streams across the Internet for that particular event. The …

Benefits of Live Event Webcasting

Bring in presenters from anywhere in the world using Skype. Now, other experts & presenters located off site can be part of your webcast . They can deliver a slide presentation and even respond to online audience questions (forwarded to the presenter by the event host or moderator) using our …

Live Video Streaming – How it Works…

The Basic Process: The basic process is the same for all webcasts, other than differences in scale of the production: 1. Audio-Video Capture: Images and/or sound are ‘ingested’ into the streaming/encoding system with appropriate equipment – generally any computer with a video capture card. Anything from a single digital camcorder to …