So what do you do with your Event Video once the event is over and done with? Do you consign this valuable resource to some storage disc and forget about it? That would be a terrible waste!
Instead, why not get more mileage out of this resource to promote your business or organization?
Why not use this hard earned resource to generate more interest in your organization?
Why not use it to drive more and more traffic to your website?
If you had not given any thought to these ideas (or did not know how to put them into practice) here is how you can use your videos to beef up your SEO (Search Engine Optimization) process…
As a small business or website owner yourself, are you aware of the fact that web video can be a gold mine of traffic to your site? Little is know about the value of online video for SEO and even less is known about how to go about implementing this technology. Even many seasoned web developers are unaware of how to maximize the use of web video for SEO purposes.
There are 4 ways by which Video enhances traffic to your website:
- Content-rich video is proved to increase ‘click-through-rates’
- Your presence on social media platforms is vastly improved when you incorporate Streaming video
- Video improves not just your brand awareness but is known to increase conversion rates to above 70%
- The presence of web video encourages other sites to link back to you.
Basically, there are just two reasons why others will link to your video content:
- When your web page offers good information, entertainment or useful resources that have some value to their audience, they will link out to it.
- When your video adds more value within the specific context of their web page in question, they will embed your video within their web page (which is a very good reason why you should always include your contact information within the video itself).
These reasons will therefore lead you to either:
a. Create what is known as a “link-bait web page” that other sites will find helpful to link to, or
b. You can produce a web video that will be entertaining/useful/valuable enough to get other site owners to embed it on their own sites.
The first option is obviously preferable, since it will generate traffic to your own site. If however, you wish to allow others to embed your video into their sites, know that this will not generate direct traffic to your site through a ‘link’ – so you must make sure that your credits (name, URL, phone number, etc.) are clearly visible in your video itself.
Video is just another form of content delivery – but a far more powerful and persuasive medium than all the rest put together.
While video may be just one part of the whole, the entire page itself is the major driver and so your aim should be to build a content-driven, mixed media page that includes video, rather than on relying on video alone to do the job.
While the videos on their own are extremely useful, the real power lies in the design, layout and presentation of the page – this is what finally drives traffic in the form of good links rather than just YouTube videos themselves. Good mixed-media content gets links because it provides all forms of media – text, images and video – which act together in persuading search engines that your site is one they should send viewers to.
How to Create a Web Video That Others Will Want to Embed
If anyone decides to embed your video on their site, it wuld only be because you have something their site does not – and your video adds a significant contribution to their own content. If you present them with an option to have a free video (and an informative one) on their site, without having to invest their time and money, they will. But here’s the condition that must be fulfilled – your video must be professional, entertaining and contain exceptional content. Mediocre videos – whether in content or quality, just won’t cut it.
With web video, exceptional does not necessarily mean that your production quality has to be amazing – rather, the content must address the needs of their considered viewer base and at the same time be reasonably well produced – no amateurish attempts will fit the bill.
Your web video could be as simple as a tutorial for using software, or building something DIY or it could be a creative way of delivering a message that provokes thought with a call to action.
In the next installment we will continue with this topic and discuss how to implement the use of your event web videos to actually gain more traffic – so stay tuned…