Here are some pointers to keep in mind when planning a Live Webcast for your event
(Note: this is a shorter summary – to see the detailed text Click here to read the full article )
Which Format – Flash or Windows Media Video? Those are becoming old hat! Why not stream MP4 video instead?
These were the two most popular formats for webcasting. However today, it is recommended to webcast in the H264 (MP4) format, which will enable viewers on all platforms and devices (including smartphones, iPhones & iPads) to view the video. Read More…
Offer the Live Chat Audience Interactivity option:
It makes any event far more dynamic and interesting if the online audience is allowed (even encouraged) to post questions and comments during the event and the presenter is able and willing to respond – Read More…
Recording & Archiving Video of the Event:
While Live Webcasting is a great communication & branding tool, it is important that the video be recorded and provided to viewers who were unable to attend, Read More…
Online Registration and log-in
If your webcast is for a select audience and you do not want it accessible to the public, it is strongly recommended to have a registration system with a password-protected log-in system which blocks public access. We have found that he response rate for most forms is between 50% to 70% and the forms also provide very useful sales-related information. Read More…
Optimize all presentation slides for online viewing:
Unfortunately, most professionals and organizations do not ensure that their PowerPoint slides are viewer-friendly. They forget that when slides are reduced in size to accommodate a computer monitor, everything shrinks down and if small font sizes are used, it will be impossible to read in a webcast.
Here are some helpful basic guidelines: Read More…
Arrange for good lighting:
At many conferences, the lights are turned off or dramatically dimmed so that people can see the slides on the large screens. Read More…
Pay attention to the speaker’s background:
Having a typical, dull, hotel wallpaper behind the speaker’s podium, or even a curtain that is either too dull or worse – a distracting pattern, is a huge no-no. Read More…
Position of the speaker’s podium & presentation screen:
For digital presentations it is a good rule of thumb that the speaker should be positioned to the audience’s right and the screen to the audience’s left – see the diagram below: Read More…
Controlling the Presentation Slides:
- The speaker should be given control of the PowerPoint slides using a remote ‘clicker’ – this avoids the use of the irritating phrase “next slide please” Read More…
Announcements to the online audience:
Nobody likes being ignored and that includes people who have taken the time to register and attend your webcast.
Other technical points to consider: Read More…