8 Ways to Use Live Webcasting for Business

1. Corporate Messaging

The perfect vehicle for getting information out to your entire company at the same time. Whether this is for introducing a new CEO, announcing a corporate buy-out or motivating the sales force with an end-of-quarter review, live webcasts let you reach all of your employees simultaneously without the expense and inconvenience of transporting them all into a physical venue. They can view the message on their computers or mobile devices and with a good Interactive Chat screen thrown into the mix, can even ask questions and get instantaneous feedback.

2. Conventions, Seminars & Other Leadership Events

Businesses looking to boost their reputation as an industry leader are known to use webcasting to reinforce their expertise, as well as share knowledge with their peers, clients & prospects. Webcasting can really make a white paper or case study come alive.When presenting at a convention or seminar, webcasting expands your reach, growing your audience both in the immediate viewership of the live event as well as new viewers over time, if the archive is made available as an on-demand video stream.

3. Workshops & Conferences

Many businesses use live webcasting to help their customers get a real feel for their product or service. Going far beyond just training, webcasting can include best practices, unusual uses and other information related to the product or service. For example one of our clients, a Legal Association holds regular workshops and conferences for legal professionals on various aspects of their trade. Expert and prominent speakers speak to their specialities and answer questions from the online audience. Classroom-style courses can also be broadcast this way, and the proceedings are archived for later viewing as on-demand videos on a website.

4. Product Launches

Webcasts are a great way to announce new products to existing customers or prospective clients across the internet. With live webcasting, you can profile your product, share the opinions of actual users and even generate new leads from the viewer list. The archived video file can then be edited in post, to show just the highlights and post it on your social media site and/or stream it from your own website.

5. Product Demonstrations

Our webcasting software allows for screen sharing or even application sharing. The presenter can demonstrate the software (or hardware) live, while speaking about its uses and benefits. 

 

6. Online Training

One can demonstrate the features of a product – whether it be hardware or software. You can also field questions using a Live Interactive Chat screen and provide feedback and the solution online and in real time. 

 

7. Advocacy Events

Webcasting can do much more than sell a product or educate.The combination of a live spokesperson with compelling visuals and video create a powerful medium that works wonders for advocacy. Whether it is a political, environmental or other important issue, webcasting is one of the most powerful mediums for spreading that all important message. Later on, the recording can be edited to create shorter versions for display on social media platforms or even as press releases to the media. 

8. Personal Events

For those involved in the event broadcasting line, from wedding photographers to funeral homes, webcasting offers the opportunity to add a whole new revenue stream. A live event webcast allows your client’s friends and family to participate in real time, even when they cannot be there in person. Webcasting also gives your client the option to hold a smaller event while still expanding their reach to a much larger audience. 

 

How you use a webcast depends on your business and your product or service. Whether you plan a full-on live event webcast or just use a webcam and some PowerPoint slides, live webcasting is one of the most powerful and effective communications and marketing tools available today. 

Expand your reach globally or locally with Live Event Webcasting

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