My Perfect Client

It is vital for any business or professional to create a client profile which describes their ideal client. This little exercise is a great help in helping to focus your marketing efforts, not to mention creating a filter that saves time, energy and often money, when it comes to target …

Webinars or Webcasts – is there a difference?

There used to be a difference in definition between webinars & webcasts… No More! These days, the 2 terms are almost interchangeable and I wonder why (except in a few exceptional circumstances) anyone even bothers holding the traditional “webinars” in the first place! They are as expensive, have no real …

10 Tips for a Trouble-free Live Event Webcast

Taking just a few extra precautions, will make all the difference between a smooth event webcast or one that is plagued with glitches and hiccups that do not make for a pleasant viewing experience for your audience. Here are some tips that are simple to implement yet will save you …