10 Ways to Generate More Revenue From Your Live Webcasts

1. Charge for Access to the Live Event

Charging for access to the event that you’re live streaming is simple and effective. This can be combined with other options for larger total revenues…

2. Sell the Recordings as VOD (Video-on-Demand)

One simple way to generate revenue is to sell the recording of your event, conference, or other broadcast after the fact. This can generate significant income, as long as there are enough people who either missed the broadcast or want to own the content.

3. Live Pay-Per-View Access

Charging viewers a simple pay-per-view fee for accessing your live stream is another simple, straightforward method for bringing in some money. Set a price for accessing your live stream and collect payments from viewers either before by selling password-protected access online or (if you have a platform set up) or just before/during the broadcast, right in the video player window.

4. Insert Advertising

The traditional way to make money off live broadcasts is by inserting advertisements into the stream. This can be done either as streamed video ads before/during/after the webcast or even as advertising space alongsize the player.

5. Ongoing Subscriptions to Ongoing Content

An alternative to one-time pay-per-view access to your content is selling a subscription to ongoing content. Obviously, this option is only effective for those producing and broadcasting content on a regular basis, but it can bring in a steady cash flow if your audience is invested.

6. Sponsorship from Other Businesses

Finding businesses who are willing to sponsor your event or broadcast can be a great way to amass funding, especially if your live stream targets a certain location, industry, or niche.

7. Re-Broadcast the Sessions ‘Live’

When you’ve put a great deal of time, energy, and resources into a single live event, it can be a let down when the original broadcast doesn’t meet all your goals. One way to leverage your existing content is to re-broadcast it not on-demand but actually live, as if the event were happening live once again. This can be a good method to generate buzz and drive more sales without having to put on a whole other event.

8. Offer Discounts and Promotions

As usual in sales, coupons and discounts can drive more sales than would otherwise take place.

9. Syndicate Your Live Content

Don’t settle for your live stream only being distributed on one channel or website. A great way to generate further revenue is to negotiate deals with partner businesses and organizations whereby you receive a licensing fee and they receive the right to re-broadcast your live stream.

10. Offer Group Discounts to Organizations

Offer group discounts to those who purchase institutional or group subscriptions, video rentals or purchases, or pay-per-view streaming to your video content. Depending on what your audience is, you may be able to reach large institutions (schools, churches, non-profit.

For information on Live Streaming Your webcasts visit EventcastLive.ca