What is QoE – and does it matter?

QoE or “Quality of Service” matters more than you think, when it comes to broadcasting live video streams. Did you know that a significant number of viewers start abandoning a streaming video as soon as it starts to  buffer?  The number of deserters has been estimated at around 6% per …

Benefits of Live Interactive Chat During a Live Streamed Event

There are definite benefits to using Live Interactive Chat during your Live Streamed Event – both to your viewers as well as to yourself… Here are some excellent reasons for integrating a live chat window alongside the streaming video player on your event screen. 1.Audience Engagement is the most important factor:  …

Live Streaming Stats You Should Be Aware Of

Live video took the world by storm in 2016, and we’ve got the live streaming statistics to prove it. livestream.com compiled a list of need-to-know live video statistics that are relevant to streaming live video. Find out how viewers are using live video on their favorite platforms and which industries …

How to Make Your Live Streamed Event Look More Professional

Some event managers are fine with allowing their webcasts look amateurish just to save a few bucks – ignoring the fact that their corporate image and the image they project to members, clients or prospects will suffer as a result. Not us! Here’s what we do to ensure that your …

Why Some Live Streams are not ‘Smooth’

When streaming video across the internet, there are a number of factors that cause latency (delay in receiving the video) and other problems which make for an unsatisfactory viewing experience for the online audience. Producers can opt for dedicated networks like MPLS (which we won’t go into here), which allow for the securing …

Why Live Event Streaming is Here to Stay

Live video broadcasting (webcasting) is not some passing fad. Forward thinking individuals and organization now recognize it as a powerful communications tool that will keep increasing in value for the foreseeable future. TV has been around for decades, and it’s still going strong. Live streaming no different. Keeping this in mind, organizations entering …

The Online Presenter’s Checklist

Presenting successfully to an online audience during a Live Webcast is slightly different to speaking to a local audience and there are a number of issues one should be familiar with in order to present successfully and look professional. Here are some suggestions for your online presentation checklist… Make sure …

5 Ways to Increase Viewership of Your Live Event Webcast

Event Webcasting success is all about generating more views. Whether its a free or a paid event, you need get more viewers online, to either increase the promotional value of your organization or to generate revenue respectively.   By the very fact that you are streaming live, you’ve already positioned …

10 Ticket Pricing Tips for Live Event Webcasts

Adapted from the blog by Jeff Kear of PlanningPod.com In an extremely useful blog posting by Jeff Kear, he discusses pricing strategies for events, which we have drawn upon for how to also set pricing for online events such as Live Webcasts. As Jeff has stated, pricing strategy for your online …

10 Ways to Generate More Revenue From Your Live Webcasts

1. Charge for Access to the Live Event Charging for access to the event that you’re live streaming is simple and effective. This can be combined with other options for larger total revenues… 2. Sell the Recordings as VOD (Video-on-Demand) One simple way to generate revenue is to sell the …